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Mazda Mazda 2 2009 Hatchback 2.5
|No. of Gears||6|
|Drive Type||4X4 Wheel Drive|
|No. of Cylinders||8 Cylinders|
|No. of Doors||6 doors|
|Engine Type||Rotary Engine|
|Fuel tank (L)||62|
They call it the first A-segment CUV in the world, which should be enough to make you run in the opposite direction. An SUV the size of a Fiat 500 is something that should never exist on any planet I want to live on. But, surprisingly, after driving one for a week, I realized that it may, in fact, have a point and a purpose.
And I came close to answering the crucial question – would Opel Adam Rocks make a good Buick David? Or would it be better to import something bigger?
Being European and a motoring journalist, I’m not a big fan of CUVs. I prefer my hatchbacks and wagons to sit low, how they’re supposed to, and not to try being something they’re not. Some jacked up wagons – Volvo XC70 and Škoda Octavia Scout come to mind – are better than standard versions, but those are the exceptions.
So why make a CUV out of a tiny little car? Why would anyone want an off-road city hatchback? What’s the point of putting plastic cladding and lifted suspension on a car that will probably spend its life on boulevards?
To answer these questions, I borrowed an Opel Adam Rocks for a week. In marketing speak, the Adam Rocks is a CUV based on the Opel Adam – which means someone put some plastics on already expensive, very small car, lifted its suspension 15 mm (slightly over half an inch), added a sliding canvas top and called it a new car, massively increasing the price in the process.
The interesting part is the Adam itself is not exactly a cheap car. Depending on the market, it costs about the same as the one-size-bigger Corsa, or a few thousand Euros more. In Czech Republic, it is almost as expensive as the Astra family hatchback (that’s the one the Verano is based on). Unlike the Volkswagen Up!, Renault Twingo and Peugeot 108, it’s not meant to be cheap city transportation. It’s meant to be stylish and to go after the Fiat 500 and Citroën DS3 and after people who bought the Mini before it turned into the Maxi.
Judging by what I see in the streets, it hasn’t worked, but that’s because Czechs haven’t really warmed up to the concept of an expensive small car and buy Škoda Fabias instead. In Western Europe, it’s apparently a sales success, which has emboldened Opel’s marketing department to think of more ways to milk money from their A-segment cash cow. Or at least I think it was the marketing dept., because I can’t imagine an engineer inventing such a thing as the Adam Rocks.
It may also be a good way to capitalize on the American obsession with CUVs and endear the tiny Adam to a new audience on the New Continent; maybe even improve the CAFE numbers for Buick’s truck fleet.
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